101 Fast, Good, Cheap Hacks for Writing a KILLER Sales Letter by Turk Jack

Author:Turk, Jack [Turk, Jack]
Language: eng
Format: epub
Published: 2017-01-10T16:00:00+00:00

55. Don’t Be BORIN G

When you ask your teenaged son or daughter whether they're interested in hanging out with you to check out a classic old black-and-white film you've loved for years... maybe one that stars top-tier stars from the glamorous days of Hollywood's Golden Era... the one word answer you're likely to get is this:

BORING!!!!

Nevertheless, there's a painful marketing reality exposed by this response - a reality that we all as marketers need to acknowledge.

You can't be BORING!

Sales letters, postcards, Facebook posts, emails, billboards, radio, whatever... the cardinal sin for all marketing is to blend in with the tedious, echoing blather that fills the mailboxes and airwaves with same-old, same-old content.

All the sales copy you write (or have written) needs to express the powerful benefits of your programs and your offers in ways that stand out from the crowd.

As Dan Kennedy put it, one reason he's so successful as a writer is that he "says interesting things in interesting ways."

Resolve from this point forward to make all of your marketing BOLD, Creative, and relentlessly i-n-t-e-r-e-s-t-i-n-g.

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